The discussion highlighted the impact of population ageing, declining birth rates, and the growing number of older adults living alone, emphasizing the need to rethink housing, care services, and support systems. A key focus was the distinction between self-sufficient or partially self-sufficient older adults, who benefit from greater independence supported by services and community living, and non-self-sufficient individuals, whose needs require continuous healthcare assistance in nursing homes or rehabilitation facilities.
The webinar also explored the differences between nursing homes (RSA), Senior Housing, and Social Housing, underlining how Senior Housing represents an innovative model designed to promote independence, social engagement, safety, and quality of life before health conditions deteriorate. Particular attention was given to the cultural challenges that still limit the adoption of Senior Housing in Italy, despite the increasing demand for accessible, service-oriented, and technologically enabled living environments.
Another important topic was the role of ESG-compliant real estate, with speakers highlighting the importance of developing energy-efficient, sustainable, and accessible buildings that meet the evolving needs of an ageing population while contributing to the regeneration of the real estate sector.
The webinar concluded by addressing the regulatory and operational challenges facing both nursing homes and Senior Housing, stressing the need for a clearer legislative framework and for integrated care models capable of connecting residential care, home care, day-care services, and Senior Housing into a more efficient, sustainable, and person-centred ecosystem.
Overall, the event reinforced the idea that the future of ageing is not only about where older adults live, but about creating innovative living environments that combine dignity, independence, high-quality services, sustainability, and well-being.
The webinar recording is available here: https://www.youtube.com/watch?v=PQRwHs7B5os